MGT-331-01-SP11: Principles of Marketing

Saturday, February 26, 2011

LiveDownloads: A "Win-Win" Stituation


            As a devote fan of the “jam-band” scene, live music is my favorite form of music.  However, it is not every day you get to go to a concert.  So how can you temporarily satisfy this need for live music without going to a show?  The answer is quite simple, record the live music. 
            The trend first began in the late 90s when Phish started releasing a series of live shows as albums that were sold in stores.  The success of these albums caused the band to start recording and releasing the soundboards of each show, available for download on the internet.  Now basically every band on the scene takes part in the new trend.  Bands like Phish, String Cheese Incident, Furthur, Umphrey’s McGee, moe., STS9, Yonder Mountain String Band, and Lotus have made this a staple as part of their act.  In going to their shows, you not only get to enjoy it while you are there, but you know that when you get home the next day you will be able to relive it for only a $10 purchase.
            Not only is this a great way to market the band’s music, but it also brings in extra revenue for an extremely minimal expense.  The band is going to put on the show anyway and the proper recording equipment would only be a one-time investment.  It truly is a win-win situation for the band and the fan.  As a fan, I buy almost every recording of shows I have seen as it is fun for me to relive the night.  Also, I feel this keeps me continually wanting to go to the next show.
            I personally think this idea of recording and releasing live shows is something that all bands should follow.  Music goers love to relive their concert experience and this is the best possible way to do so.  It is a very inexpensive way to produce extra revenue for the band, as well as keep the consumer happy.
            What are your thoughts on this idea?  Even if you aren’t a fan of this style of music, wouldn’t you like to have a copy of your favorite band live in concert that you attended?  In case you are interested, here is a link to the LiveDownloads website.

No comments:

Post a Comment