MGT-331-01-SP11: Principles of Marketing

Thursday, March 3, 2011

In Response to Jordan's Post on 2/27










        If McDonald’s continues to grow more and more popular over in Japan, I absolutely see a rise in their national obesity rate in the near future.  This is not a complex math equation, but a simple matter of applying the facts.  The cycle will be representative of how obesity rates climbed in the US.  As more Japanese start to consume these 550 calorie “American” burgers, the more likely they are to become hooked on them.  And with the low cost and delicious taste of these burgers, it will become even more challenging to pass them up.  The more people realize they can buy a few burgers for the same price as rice and vegetables, they will most likely choose the burgers.  As we all know from our own diet, when you start to substitute healthier meals in turn for McDonald’s burgers, you begin to see an increase in your body weight.  Unfortunately for Japan, they seem to be headed down this path.  This is very sad to me because, as you mentioned, the Japanese culture has always represented a healthy lifestyle.  Hopefully, the Japanese will take a lesson from the US and stop this trend before it starts.

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