MGT-331-01-SP11: Principles of Marketing

Saturday, February 26, 2011

In Response to Nikki's Post on 2/25

        I would like to first start by stating that I am in full agreement with you.  The United States is so far behind in alternative energy use it is not even funny.  We all know the benefits that can be achieved with wind power as a source of alternative energy, yet we have made minimal effort to take advantage of it.  Yes, the shoreline off the coast of Nantucket is arguably one of the most beautiful in the world, but I think it is time we stop being so selfish and take advantage of the wind resources in that area.  If these wind turbines could potentially produce 75% of the power needs of Cape Cod, Martha’s Vineyard and Nantucket as you have mentioned, we would have to insane not to build them.  Not only are these turbines a completely clean and sustainable source of energy, but also over time they would completely pay for themselves.  The original investment for the wind farm I’m sure is close to a billion dollars, but after years of use the amount of energy produced will eventually exceed the initial investment when compared to petroleum costs.  Also, I think that these wind turbines are amazing architectural achievements that we should be proud of.  We seem to have a terrible perception that beauty is always aesthetic, but in today’s world we must look past the “eye-sore” of these turbines and look at the environmental beauty they possess.  We have had plenty of time to enjoy these beautiful views, but it is now time we look towards our future and sustainability of this planet.  We need to not be so selfish and think of all the benefits that would come with the wind farm.

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