MGT-331-01-SP11: Principles of Marketing

Saturday, April 9, 2011

In Response to Dan Sweeney's Post on 4/7

           I have noticed this recently as well.  Almost every fast food chain has been advertising the healthier options they are offering.  The thing that really bothers me about this is that, while they may be healthier options than the Big Mac, they are still extremely unhealthy foods.  And as you had pointed out, often times the “healthier” options aren’t even better and can often be worse!  This really reminds me of the recent issue with “light” cigarettes.  Since everyone became aware of the harm their product caused, tobacco companies began to market “light” cigarettes as a better and healthier alternative to regular cigarettes.  But the fact of the matter was that “light” or not, cigarettes are bad for you and will eventually kill you.  Today, cigarette companies are no longer aloud to promote their products as “light” cigarettes due to a court order.  I feel that the same should be done with fast food chains such as McDonald’s, Wendy’s and so on.  There is no truly healthy option that you can purchase at a fast food chain, that’s just the way it is.  And the fact they can advertise and promote these products as if they are healthy is just plain wrong.

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