MGT-331-01-SP11: Principles of Marketing
Saturday, January 29, 2011
In Response to Matt's Blog on 1/26
I would first like to state that I think your future career choice sounds awesome, as I too am a huge fan of the same music scene. I completely agree with you in the idea that when competing for a job like this, you must completely separate yourself from the competition. The fact you have experience managing a hometown band really separates you from others who may not have done so. I would also agree with you that for this particular job, place plays a huge roll as you probably wouldn’t be able to book to many shows outside of the city. In terms of promotion, I think another great way to get your name/band out there would be to hand out flyers after already popular shows. It seems to me that people do this every time I leave a show. It is an effective way of getting the word out because most times I will end looking up the band on the internet to see if they are any good. As for the price, I think you are right to realize that most people would be looking for the least expensive price. However, this could only be temporary if everything plays out right. Perhaps the band you manage could get big enough for you to be recognized as well. This would open up many new opportunities of perhaps branching out to bring in other bands. Overall I think you did a good job in explaining how you would market yourself in your particular job field. Good post and best of luck to you.
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